Hey, I'm LaChelle.

I'm passionate about helping people unlock their full potential. For over 15 years, I've been connecting with audiences as a motivational speaker, and for the past 6 years, I've also had the privilege of guiding individuals and organizations through my coaching and business consulting practice. Whether it's on stage or working one-on-one with clients, I love empowering people to achieve greater impact and income.

My approach centers around fostering clarity, courage, confidence, and consistency – the essential ingredients for sustainable success. This passion also led me to create The Spiral Up Podcast, where I explore these themes in greater depth. And through my consulting firm, i AM - Life By Design, I partner with entrepreneurs and businesses to help them thrive.

Stop Working Harder: How to Rewire the Subconscious Beliefs Blocking Your Freedom

November 05, 20254 min read

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In this episode of the Spiral Up Podcast, I’m exploring how your subconscious mind quietly shapes your reality and why your hard work might not be the problem at all. When your inner programming is misaligned with your purpose, no amount of effort can create the freedom you’re craving.

I share how subconscious beliefs formed in childhood still direct your choices today and how you can identify, rewire, and align them with truth. Once you understand how the brain and spirit work together, you’ll finally see why working harder isn’t the answer—and how faith and awareness create lasting transformation.

Here’s what you’ll learn in this conversation:

  • How subconscious programming drives 90 percent of your daily actions

  • Why early emotional experiences form lifelong belief patterns

  • The connection between brain science and spiritual truth

  • Practical ways to reprogram old beliefs through awareness and repetition

  • How faith and alignment create true freedom and ease


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Stop Working Harder: How to Rewire the Subconscious Beliefs Blocking Your Freedom

You can work harder, follow all the strategies, and still feel like you’re pushing uphill. That’s because the real driver of your success isn’t effort—it’s the subconscious programming running beneath your awareness.

Your subconscious is responsible for about 90 percent of your thoughts, emotions, and decisions, and it operates automatically. If your programming is built on fear, scarcity, or unworthiness, it will continue steering your life toward those same results no matter how hard you try to change on the surface.

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When you start to see those patterns clearly, everything begins to shift. You realize that most of your beliefs were written long before you ever started a business, built a family, or began chasing your dreams.

The Candy Aisle Moment

When I was five years old, I was at the grocery store with my mom. She had three small kids, a tight budget, and a long list of things to handle. Like any child, I asked for candy. She said no, and that was the end of it for her.

But for my little five-year-old mind, that moment became something else entirely. Without understanding context, I internalized it as “I don’t deserve nice things,” and “asking for more makes me a bother.” Those interpretations became beliefs—and those beliefs quietly guided my behavior for decades.

We all have these small, seemingly insignificant moments that get stored in our subconscious as truth. They become the lens through which we see ourselves and the world.

Why the Brain Clings to the Familiar

Your brain’s job is to protect you, not to expand you. It favors the familiar because it feels safe. The same thought repeated often enough becomes automatic, even if it no longer serves you. That’s why change feels uncomfortable—it’s not resistance from the world, it’s resistance from your own wiring.

But here’s the good news: awareness is the doorway to transformation. Once you become aware of the belief behind a pattern, you can rewrite it.

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Rewiring Through Faith and Truth

Science meets spirituality when you realize how powerful your mind becomes under the guidance of divine truth. Faith isn’t separate from rewiring—it’s what amplifies it. When you choose to align your thoughts with what God says about you, your energy and actions start to reflect that new identity.

You don’t have to work harder to deserve abundance. You simply have to agree with the truth that you’re already worthy of it.

One of my clients experienced this firsthand. She was a realtor who felt stuck working with first-time homebuyers. Her subconscious belief said, “I have to work hard for money.” Once she saw it, she shifted her focus to serving investment buyers—a group she genuinely loved working with. Her effort stayed the same, but her income multiplied.

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Spotting the Blocks

If you’re wondering where to start, look for the places where life feels heavy or where you keep hitting the same ceiling. Do you find yourself overworking, undercharging, or hesitating to share your gifts? Those are clues that an old belief is still running in the background.

Ask yourself:
Where am I making things harder than they need to be?
What belief am I protecting by staying small?

These questions shine a light on the programming that’s ready to be upgraded.

Creating a New Reality

Reprogramming isn’t about perfection—it’s about presence. Each time you notice a limiting thought, replace it with truth. Each time fear tells you to strive harder, choose to trust that you are already equipped for abundance.

The more you practice this, the more your subconscious aligns with your highest purpose. Life begins to flow. Opportunities appear. And the freedom you’ve been chasing finally becomes your default setting.

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Dr. LaChelle Wieme

Dr. LaChelle Wieme is a business strategist, transformational speaker, and host of The Spiral Up Podcast. She helps ambitious women create aligned income and impact through clarity, confidence, and consistent, God-led action. With over 15 years on stage and 6+ years in coaching and consulting, LaChelle blends strategic insight with spiritual alignment to empower high-achieving women to build businesses that feel as good as they look, without the burnout.

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